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The marketing fallout of Lionel Messi’s fourth consecutive Ballon d’Or award continues as his shoe sponsor Adidas has unveiled some honorary kicks for the Barcelona star to don this weekend.
The German shoe giants has come up with a new version of its f50 soccer cleats that are black and gold, with the years of his four respective Ballon d’Ors represented by a sun-like symbol across the boot.
The adulation for Messi is not unexpected as the Argentine superstar is coming off perhaps his best year ever, individually, as he scored 91 goals in all competitions and broke Gerd Muller’s calendar year mark that had stood for four decades.
Messi, who said out Barcelona’s mid-week Copa del Rey clash with Cordoba, is expected to wear the specially designed shoes in his team’s game against Malaga on Sunday.
Barcelona is currently running away with the La Liga tournament, is in the knockout stage of the Champions League and in the quarter-finals of the Copa del Rey, with Messi again leading the scoring charts.